Summer of Sweet
A social media campaign, titled, “Summer of Sweet,” for a chocolate company that focuses on alternative sweeteners for healthier chocolate. Creative direction from Allison Henry Aver. The live campaign can be found here.
Client
Spring & Mulberry
Year
2025
This project was all about highlighting the ingredients featured in the product as well as the bountiful, natural sweet treats that arrive in the summer time. I had a week to create a look and feel and luckily the Creative Director and client we both very clear about what they wanted. Using their brand colors I created a series of fruit illustrations leaning into texture to create a natural and physical feeling to the digital campaign.
I created ten unique fruit illustrations as well as two colorways for the primary lockup.
I illustrated wayfinding signage around where the popups would be located leaning into a more nostalgic and natural feel that the brand leans into.
The final ask of the project was for assets that they could easily update for where and when specific events were happening.
